Richard Bukowski is a strategic foresight consultant and Founder & Chief Futurist of Digital Wheel of Fortune, LLC. He didn't arrive at foresight from the outside — he spent two decades inside the machinery of digital media and advertising before turning that vantage point toward what comes next.
Before Digital Wheel of Fortune, Richard spent 20+ years as a digital media and ad-tech pioneer, holding roles including Senior Director, Digital at Tribune Content Agency — where he guided the development of Tribune's video syndication product and advertising sales strategy — alongside roles at Orbitz Worldwide, CPX Interactive, and AdPepper. That's the part most futurists skip: he was inside the room when digital advertising, programmatic infrastructure, and online travel were themselves the disruptive forces reshaping older industries.
That history is the credibility base for everything that follows. When Richard talks about organizations getting blindsided by convergence — AI, spatial computing, immersive tech — he's describing a pattern he's lived through before, not one he read about.
Digital Wheel of Fortune applies a structured approach to Future(s) Thinking — forecasting models, scenario building, and signal-tracking — combined with an interest in the neuroscience of how organizations actually process (or resist) change. The goal isn't prediction theater. It's giving leaders a concrete, checkable read on what's converging, and enough lead time to act on it before it becomes disruption instead of opportunity.
That combination shows up most visibly in Reality Shift(s), the biweekly newsletter where forecasts are published in public, dated, and revisited later against what actually happened — the same discipline behind the Forecast Track Record on this site.
Media Studies & Communication, Pace University.
Contrary to the notion that futurists simply predict the unseen, foresight work is more like navigation — exploring, speculating, and synthesizing present data to anticipate potential futures and discern their implications.